Beyond removing tasks
Automation is valuable when repetitive work can be handled more efficiently. Amplification goes further by helping people reach information faster, see patterns more clearly, create more effectively and make better-supported decisions.
Keep people in the system
The strongest use of AI is not always the one with the fewest humans involved. In many important workflows, value comes from combining machine speed and scale with human context, responsibility and judgement.
Design for capability
Ask not only which tasks can be automated, but which roles could become more capable if the right intelligence, knowledge and workflow support were available at the right moment.
Continue the thinking